His comments and views on people with mental illness has also not gone down well, saying in online sports forums that he is on his "two tablets a day and doing fine," which was meant as a put-down to people with such conditions. He seems to command excessive levels of power within Channel 6, even having a segment of the news program to air his own (usually highly reactionary) opinions on current issues called My Two Cents.
He has been seen throwing tantrums because he cannot find certain snack foods, and once blithely announced on-the-air that the boom operator on his news program was being fired the next morning (for which he took a clout on the head from the angry soon-to-be-ex-employee). One minute, he claims to be a typical robust male who loves his steak and beer, and yet he also has claims to be a sci-fi geek who is a member of the Battlestar Galactica fanclub (the new one, not the old one). Also, he has conflicting personality traits. Butterfat's 5600 Flavors Ice Cream Parlor, was one of their sponsors, and he implies he was actually intending to do the Iraq debate and wasn't happy at this development). On a related note, he tends to devote some of his news reports to stuff that are more trivial than truly newsworthy, such as dedicating an entire night to the assassination of a squirrel resembling Abe Lincoln over covering a boy trapped in a well, as well as interviewing Homer winning his 1,000,000th ice cream cone on Smartline over a debate over the Iraq War (although in the latter case, that wasn't actually Kent's fault, as the studio forced him to do the interview since the ice cream store in question Phineas Q. This eventually came to a head when he was exposed of not only lying about serving in Iraq under the 98th Airborne Squadron, but indeed that he had lied throughout his entire news career, which resulted in his firing as well as most of Springfield avoiding him due to losing trust in him to the extent of being visibly sickened by his presence. Largely due to his very loose ethical standards, he also had no qualms with lying about stories he was involved in. As with most Simpsons characters, Brockman's ethics and competence vary according to the needs of the episode.
Kent Brockman represents the worst of his profession: frequently judgmental careerist to the point of absurdity and more than willing to film and sensationalize a schmaltzy, emotion driven puff piece for the sake of a few extra ratings points.
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